Revamp brand, docs, distribution, and analytics

.github/workflows/docs-deploy.yml

@@ -70,6 +70,11 @@ jobs:
 
       - name: Build
         working-directory: website
+        env:
+          # Inject the cookieless GoatCounter beacon when provisioned. The site
+          # gates on process.env.GOATCOUNTER_CODE, which Actions does NOT
+          # auto-expose — the Actions variable must be mapped in explicitly.
+          GOATCOUNTER_CODE: ${{ vars.GOATCOUNTER_CODE }}
         run: npm run build
 
       - name: Upload Pages artifact

.github/workflows/stats.yml

@@ -0,0 +1,25 @@
+name: Adoption stats (maintainer-only)
+# Posts unified PyPI install + docs-traffic numbers to the workflow run summary,
+# which is visible ONLY to repo collaborators. Nothing is published publicly.
+on:
+  schedule:
+    - cron: '0 6 * * *'
+  workflow_dispatch: {}
+permissions:
+  contents: read
+jobs:
+  stats:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+      - uses: actions/setup-node@v4
+        with: { node-version: 20 }
+      - name: Fetch + summarize stats (private to collaborators)
+        env:
+          # public stars/forks work with the default token; unique cloners/viewers
+          # need a maintainer PAT with Administration: read (STATS_GITHUB_TOKEN).
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+          STATS_GITHUB_TOKEN: ${{ secrets.STATS_GITHUB_TOKEN }}
+          GOATCOUNTER_TOKEN: ${{ secrets.GOATCOUNTER_TOKEN }}
+          GOATCOUNTER_SITE: ${{ secrets.GOATCOUNTER_SITE }}
+        run: node website/scripts/fetch-stats.mjs >> "$GITHUB_STEP_SUMMARY"

.gitignore

@@ -69,3 +69,7 @@ tools/.unity-check-logs/
 # Ignore the .claude directory, since it might contain local/project-level setting such as deny and allowlist.
 /.claude
 .mcp.json
+
+# Superpowers skill working artifacts (specs, plans, SDD ledger)
+docs/superpowers/
+.superpowers/

MCPForUnity/Editor/Constants/ProductInfo.cs

@@ -0,0 +1,9 @@
+namespace MCPForUnity.Editor.Constants
+{
+    /// <summary>Canonical user-facing product identity strings.</summary>
+    public static class ProductInfo
+    {
+        public const string ProductName = "MCP for Unity";
+        public const string MenuRoot = "Window/MCP for Unity";
+    }
+}

MCPForUnity/Editor/MenuItems/MCPForUnityMenu.cs

@@ -1,3 +1,4 @@
+using MCPForUnity.Editor.Constants;
 using MCPForUnity.Editor.Setup;
 using MCPForUnity.Editor.Windows;
 using UnityEditor;
@@ -7,20 +8,20 @@ namespace MCPForUnity.Editor.MenuItems
 {
     public static class MCPForUnityMenu
     {
-        [MenuItem("Window/MCP For Unity/Toggle MCP Window %#m", priority = 1)]
+        [MenuItem(ProductInfo.MenuRoot + "/Toggle MCP Window %#m", priority = 1)]
         public static void ToggleMCPWindow()
         {
             MCPForUnityEditorWindow.ShowWindow();
         }
 
-        [MenuItem("Window/MCP For Unity/Local Setup Window", priority = 2)]
+        [MenuItem(ProductInfo.MenuRoot + "/Local Setup Window", priority = 2)]
         public static void ShowSetupWindow()
         {
             SetupWindowService.ShowSetupWindow();
         }
 
 
-        [MenuItem("Window/MCP For Unity/Edit EditorPrefs", priority = 3)]
+        [MenuItem(ProductInfo.MenuRoot + "/Edit EditorPrefs", priority = 3)]
         public static void ShowEditorPrefsWindow()
         {
             EditorPrefsWindow.ShowWindow();

MCPForUnity/Editor/Services/Server/ServerCommandBuilder.cs

@@ -26,7 +26,7 @@ public bool TryBuildCommand(out string fileName, out string arguments, out strin
             bool useHttpTransport = EditorConfigurationCache.Instance.UseHttpTransport;
             if (!useHttpTransport)
             {
-                error = "HTTP transport is disabled. Enable it in the MCP For Unity window first.";
+                error = $"HTTP transport is disabled. Enable it in the {ProductInfo.ProductName} window first.";
                 return false;
             }
 

MCPForUnity/Editor/Services/ServerManagementService.cs

@@ -271,7 +271,7 @@ public bool StartLocalHttpServer(bool quiet = false)
                                 "Port In Use",
                                 $"Cannot start the local HTTP server because port {uri.Port} is already in use by PID(s): " +
                                 $"{string.Join(", ", remaining)}\n\n" +
-                                "MCP For Unity will not terminate unrelated processes. Stop the owning process manually or change the HTTP URL.",
+                                $"{ProductInfo.ProductName} will not terminate unrelated processes. Stop the owning process manually or change the HTTP URL.",
                                 "OK");
                         }
                         return false;

MCPForUnity/Editor/Windows/Components/ClientConfig/McpClientConfigSection.cs

@@ -18,7 +18,7 @@
 namespace MCPForUnity.Editor.Windows.Components.ClientConfig
 {
     /// <summary>
-    /// Controller for the Client Configuration section of the MCP For Unity editor window.
+    /// Controller for the Client Configuration section of the MCP for Unity editor window.
     /// Handles client selection, configuration, status display, and manual configuration details.
     /// </summary>
     public class McpClientConfigSection

MCPForUnity/Editor/Windows/Components/Connection/McpConnectionSection.cs

@@ -14,7 +14,7 @@
 namespace MCPForUnity.Editor.Windows.Components.Connection
 {
     /// <summary>
-    /// Controller for the Connection section of the MCP For Unity editor window.
+    /// Controller for the Connection section of the MCP for Unity editor window.
     /// Handles transport protocol, HTTP/stdio configuration, connection status, and health checks.
     /// </summary>
     public class McpConnectionSection

MCPForUnity/Editor/Windows/Components/Resources/McpResourcesSection.cs

@@ -10,7 +10,7 @@
 namespace MCPForUnity.Editor.Windows.Components.Resources
 {
     /// <summary>
-    /// Controller for the Resources section inside the MCP For Unity editor window.
+    /// Controller for the Resources section inside the MCP for Unity editor window.
     /// Provides discovery, filtering, and per-resource enablement toggles.
     /// </summary>
     public class McpResourcesSection

MCPForUnity/Editor/Windows/Components/Tools/McpToolsSection.cs

@@ -16,7 +16,7 @@
 namespace MCPForUnity.Editor.Windows.Components.Tools
 {
     /// <summary>
-    /// Controller for the Tools section inside the MCP For Unity editor window.
+    /// Controller for the Tools section inside the MCP for Unity editor window.
     /// Provides discovery, filtering, and per-tool enablement toggles.
     /// Tools are grouped by their Group property (core first, then alphabetical).
     /// </summary>

MCPForUnity/Editor/Windows/EditorPrefs/EditorPrefsWindow.cs

@@ -12,7 +12,7 @@
 namespace MCPForUnity.Editor.Windows
 {
     /// <summary>
-    /// Editor window for managing Unity EditorPrefs, specifically for MCP For Unity development
+    /// Editor window for managing Unity EditorPrefs, specifically for MCP for Unity development
     /// </summary>
     public class EditorPrefsWindow : EditorWindow
     {

MCPForUnity/Editor/Windows/MCPForUnityEditorWindow.cs

@@ -100,10 +100,10 @@ public static void ShowWindow()
             }
             else
             {
-                window = GetWindow<MCPForUnityEditorWindow>("MCP For Unity");
+                window = GetWindow<MCPForUnityEditorWindow>(ProductInfo.ProductName);
             }
 
-            window.titleContent = new GUIContent("MCP For Unity");
+            window.titleContent = new GUIContent(ProductInfo.ProductName);
             window.minSize = new Vector2(500, 340);
 
             if (window.position.width < 100 || window.position.height < 100)
@@ -409,8 +409,8 @@ private void UpdateVersionLabel()
             string version = AssetPathUtility.GetPackageVersion();
             versionLabel.text = $"v{version}";
             versionLabel.tooltip = AssetPathUtility.IsPreReleaseVersion()
-                ? $"MCP For Unity v{version} (pre-release package, using prerelease server channel)"
-                : $"MCP For Unity v{version}";
+                ? $"{ProductInfo.ProductName} v{version} (pre-release package, using prerelease server channel)"
+                : $"{ProductInfo.ProductName} v{version}";
         }
 
         private void QueueUpdateCheck()

MCPForUnity/Editor/Windows/MCPForUnityEditorWindow.uxml

@@ -1,7 +1,7 @@
 <ui:UXML xmlns:ui="UnityEngine.UIElements" xmlns:uie="UnityEditor.UIElements" editor-extension-mode="True">
     <ui:VisualElement name="root-container" class="root-layout">
         <ui:VisualElement name="header-bar" class="header-bar">
-            <ui:Label text="MCP For Unity" name="title" class="header-title" />
+            <ui:Label text="MCP for Unity" name="title" class="header-title" />
             <ui:Label text="v9.1.0" name="version-label" class="header-version" />
         </ui:VisualElement>
         <ui:VisualElement name="update-notification" class="update-notification">