diff --git a/cmd/database/migrations/30_user_profile_version.down.sql b/cmd/database/migrations/30_user_profile_version.down.sql
new file mode 100644
index 0000000..3d6c5fd
--- /dev/null
+++ b/cmd/database/migrations/30_user_profile_version.down.sql
@@ -0,0 +1,2 @@
+ALTER TABLE users
+    DROP COLUMN profile_version;
diff --git a/cmd/database/migrations/30_user_profile_version.up.sql b/cmd/database/migrations/30_user_profile_version.up.sql
new file mode 100644
index 0000000..1e52e14
--- /dev/null
+++ b/cmd/database/migrations/30_user_profile_version.up.sql
@@ -0,0 +1,2 @@
+ALTER TABLE users
+    ADD COLUMN profile_version VARCHAR(16) NOT NULL DEFAULT '' AFTER avatar_url;
diff --git a/db/users.go b/db/users.go
index e345f5d..eec3c23 100644
--- a/db/users.go
+++ b/db/users.go
@@ -1,15 +1,18 @@
 package db
 
 import (
+	"crypto/rand"
+	"encoding/hex"
 	"encoding/json"
 	"fmt"
+	"strconv"
+	"strings"
+	"time"
+
 	"github.com/Quaver/api2/enums"
 	"github.com/redis/go-redis/v9"
 	"github.com/sirupsen/logrus"
 	"gorm.io/gorm"
-	"strconv"
-	"strings"
-	"time"
 )
 
 type User struct {
@@ -28,6 +31,7 @@ type User struct {
 	Country                     string            `gorm:"column:country" json:"country"`
 	IP                          string            `gorm:"column:ip" json:"-"`
 	AvatarUrl                   *string           `gorm:"column:avatar_url" json:"avatar_url"`
+	ProfileVersion              string            `gorm:"column:profile_version" json:"profile_version"`
 	Twitter                     *string           `gorm:"column:twitter" json:"twitter"`
 	Title                       *string           `gorm:"column:title" json:"title"`
 	CheckedPreviousAchievements bool              `gorm:"column:checked_previous_achievements" json:"-"`
@@ -128,6 +132,36 @@ func (u *User) SetClanTagAndColor() error {
 	return nil
 }
 
+func generateUserProfileVersion() (string, error) {
+	bytes := make([]byte, 8)
+
+	if _, err := rand.Read(bytes); err != nil {
+		return "", err
+	}
+
+	return hex.EncodeToString(bytes), nil
+}
+
+// UpdateUserProfileVersion rotates the version used to cache-bust user profile assets.
+func UpdateUserProfileVersion(user *User) error {
+	version, err := generateUserProfileVersion()
+	if err != nil {
+		return err
+	}
+
+	result := SQL.Model(&User{}).
+		Where("id = ?", user.Id).
+		Update("profile_version", version)
+
+	if result.Error != nil {
+		return result.Error
+	}
+
+	user.ProfileVersion = version
+
+	return nil
+}
+
 // Insert Inserts a new user to the database
 func (u *User) Insert() error {
 	err := SQL.Transaction(func(tx *gorm.DB) error {
diff --git a/db/users_profile_version_test.go b/db/users_profile_version_test.go
new file mode 100644
index 0000000..969f51c
--- /dev/null
+++ b/db/users_profile_version_test.go
@@ -0,0 +1,64 @@
+package db
+
+import (
+	"encoding/hex"
+	"encoding/json"
+	"testing"
+)
+
+func TestGenerateUserProfileVersion(t *testing.T) {
+	first, err := generateUserProfileVersion()
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	second, err := generateUserProfileVersion()
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	if len(first) != userProfileVersionBytes*2 {
+		t.Fatalf("expected profile version length %d, got %d", userProfileVersionBytes*2, len(first))
+	}
+
+	if _, err := hex.DecodeString(first); err != nil {
+		t.Fatalf("profile version is not valid hexadecimal: %v", err)
+	}
+
+	if first == second {
+		t.Fatal("expected consecutive profile versions to differ")
+	}
+}
+
+func TestUserProfileVersionIsSerializedWhenEmpty(t *testing.T) {
+	data, err := json.Marshal(&User{ProfileVersion: ""})
+	if err != nil {
+		t.Fatal(err)
+	}
+
+	var payload map[string]interface{}
+	if err := json.Unmarshal(data, &payload); err != nil {
+		t.Fatal(err)
+	}
+
+	value, exists := payload["profile_version"]
+	if !exists {
+		t.Fatal("expected profile_version to be present in serialized user")
+	}
+
+	if value != "" {
+		t.Fatalf("expected empty profile_version, got %v", value)
+	}
+}
+
+func TestUserBeforeCreateLeavesProfileVersionEmpty(t *testing.T) {
+	user := &User{}
+
+	if err := user.BeforeCreate(nil); err != nil {
+		t.Fatal(err)
+	}
+
+	if user.ProfileVersion != "" {
+		t.Fatalf("expected profile_version to remain empty, got %q", user.ProfileVersion)
+	}
+}
diff --git a/handlers/user_images.go b/handlers/user_images.go
index 8199b70..d857425 100644
--- a/handlers/user_images.go
+++ b/handlers/user_images.go
@@ -4,6 +4,7 @@ import (
 	"fmt"
 	"github.com/Quaver/api2/azure"
 	"github.com/Quaver/api2/cache"
+	"github.com/Quaver/api2/db"
 	"github.com/Quaver/api2/enums"
 	"github.com/gin-gonic/gin"
 	"net/http"
@@ -29,13 +30,17 @@ func UploadUserProfileCover(c *gin.Context) *APIError {
 	}
 
 	_ = cache.RemoveCacheServerProfileCover(user.Id)
-	
+
 	err := azure.Client.UploadFile("profile-covers", fmt.Sprintf("%v.jpg", user.Id), file)
 
 	if err != nil {
 		return APIErrorServerError("Failed to upload file", err)
 	}
 
+	if err := db.UpdateUserProfileVersion(user); err != nil {
+		return APIErrorServerError("Failed to update profile version", err)
+	}
+
 	c.JSON(http.StatusOK, gin.H{
 		"message": "Your profile cover has been successfully updated!",
 	})